Newest Branding Tips for 2025

You might have heard of how Apple or Starbucks are criticised for being "overpriced", and yet people still willingly get ripped off just to possess their products. This is because these conglomerates understand human psychology, and know how to win sales and influence customers. The answer is simple: Branding. This is how it can help set Starbucks aside from any cafes in the world:

1. Branding helps improve your Brand Recognition and Awareness

A strong brand and visual appearance helps consumers easily recognize your products or services. Think of Starbucks, Netflix or Walmart. If you are at the city center and in need of a coffee, chances are your eyes will land on a Starbucks signage and stays there very easily, despite the fact that there are many other local cafes nearby, with similar quality coffee. A strong brand catches the customer eyes quickly and captures them very long, enough to make one buy one option over another.

When customers can identify your brand quickly, they are more likely to choose it over competitors, leading to increased sales.

A strong visual identity helps customer INSTANTLY recognize and remember you | Image source: Tigrr's Brand design for Lumera.

2. Branding helps build Customer Loyalty

Effective branding fosters customer loyalty. Why? When you tell a passionate story about why you do what you do, what mission you are on, customers find it easier to empathize with you and believe in your cause. They would love to be a part of it. If you get your branding right, all your packaging, logos, colors, uniforms and products would perfectly communicate those powerful messages within seconds when the customers' eyes pass by your products.

Done right, branding helps consumers feel and build an emotional connection to your brand, and they are more likely to make repeat purchases and recommend your products to others in order to support you and your cause.

A customer comes back for repeated purchases because she understands and supports the branding story.

3. Branding boosts Perceived Value

An image is worth a thousand words. Customers don't have the time to experience 20 products to find the best one. All they have is that 1 minute passing by the supermarket aisle with at least 50+ options for each item they need. They have to judge which is the best option just by the look of the product. With stunning visual imagery and branding packaging, a business can help the customer feel the premium and fine quality of their product instantly.

Thus, the right branding can help you give a higher perceived value. And sicne customers often associate strong brands with quality, you can effectively situate your product in the upmarket within seconds and start commanding premium prices.

2 bottles of wine exude premium and high-end quality with Tigrr's premium branding design

4. Branding helps build Trust and Credibility

Once the customers consistently see, recognize and remember your brand name and packaging thanks to branding, they start feeling familiar with your products and services. Familiarity builds trust, and trust makes clients return. You can a person 1000 times how good your streaming service is, but if they cannot have an image to remember you by, they're like to go for something they recognize.

A service worker shakes hand with a customer. Source: Unsplash

5. Branding helps you Stand Out

Branding helps you stand out in the crowd of competitors. A unique packaging, label or store front can turn heads and make them start wondering what you do. Curiosity breeds interest, and interest leads them to go towards you. Once they come your way, you can start thinking about other business goals.

A hot cocoa truck from Tigrr's Branding project for COCOA CABIN

6. Branding helps you build an Emotional Connection with Customers

Successful branding creates an emotional connection with customers. Brands that resonate emotionally can influence buying behavior, leading to increased sales.

A barista chatting warmly with a customer, strengthening the connection between the brand and the customer

7. Branding boosts Marketing Efficiency

Strong branding can help amplify your marketing campaign. With stunning visuals that effectively capture customers' attention and evoke their emotions, your ads, tvcs and campaign materials will stand out even more and attract more clicks, helping reduce ads costs. When consumers are already familiar with your brand, marketing efforts become more impactful, resulting in higher conversion rates.

A beautiful POC woman on a green Skincare branding poster against a red background

8. Branding paves the way for Word-of-Mouth Referrals

Many business owners believe they can rely on word of mouth to market their products. But what about Word-of-mouth referrals from customers that you haven't even met? Once your branding is sticky, meaning customers can recognize and remember them easily, it's easier for them to recommend or discuss your products and services with their friends and family. Which one of the question do you think would be more ideal to happen?

"I need a new facial cleanser. My old one is not working out"

"Oh have you seen the Tigrr cleanser? I just saw an ad from them yesterday."

"The Purple one? I saw it too" OR "Hmmm Which one do you mean? I have seen so many ads"

Branding can lead to positive word-of-mouth referrals. Satisfied customers are more likely to share their experiences, helping to attract new customers and boost sales.

Two female office workers talking about the newest Tigrr cleanser

Conclusion

To sum up, effective branding is integral to attracting customers and driving sales, and in so doing boosting your profits. Branding not only helps you foster recognition, loyalty, and trust but also helps you stand out from the crowd, charge higher and get referred by customers.