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Branding | Luméra
Project type
Branding, Website, Advertising
Date
December 2024
Location
Sicily, Italy
Services: Full Company SetUp Package
We had the honor to take charge of the entire online and visual presence for Luméra, from creating the logo suites, color schemes to their packaging, billboard and website. The challenge was to strike the perfect balance—evoking the long-standing craftsmanship of Italian winemaking, while creating a fresh, contemporary identity that stands out in today’s market. We sourced inspiration from classic Italian art, traditional wine labels, and contemporary design trends to create a cohesive visual direction. Rich textures, deep reds, and elegant golds were key elements, alongside minimalistic, clean lines and modern typography.
Deliverables
Moodboard: A curated collection of visual references to guide the brand’s overall direction.
Logo Suite: A versatile set of logos to suit different applications, from digital to print.
Color Palettes: A refined selection of colors reflecting both the richness of the wine and the brand’s modern approach.
Font Pairing: Elegant, timeless serif fonts combined with a contemporary sans-serif for clarity and contrast.
Packaging Design: The wine bottle label features luxurious finishes, combining classic and modern design elements.
Social Media Posts: Ready-to-use templates and designs for consistent online branding.
Responsive Website: A user-friendly and visually appealing website that adapts seamlessly to all devices, showcasing the brand and its offerings.
Luméra is an Italian wine brand that seeks to honor the rich heritage of traditional winemaking while appealing to modern sensibilities. The goal was to create a brand identity that reflects the depth and sophistication of its wines, blending timeless elegance with a contemporary aesthetic. For this project, I was tasked with crafting an identity that pays homage to the artisanal legacy of wine production, while ensuring the brand resonates with a younger, modern audience.
